Smyl – Seamless simplicity
A solution that provides the merchant with the opportunity to manage its loyalty programme in a cost effective & efficient manner.
The loyalty is based on providing benefits / reward sets based on desired customer behaviours. Smyl is designed to work in both an offline & online environment and makes it possible for almost any merchant to have its own loyalty programme.
Smyl is based on the premise of being recognised for your loyalty towards an organisation. It is a powerful behavioural tool, able to incentivise consumers to make purchases or use a merchant’s services at specified times, dates and places. The options are endless, and yet the solution is seamless simplicity.
For more info on our Smyl services see the infographic below
OUR PLATFORM
Our model is a set of building blocks that together provide all the structures, processes, business rules and data models to support a fully scalable and flexible loyalty programme with high ROI.
The model can be applied across industries and target audiences but ensures that the loyalty programme is well managed and grows in a flexible manner.
Overview of Platform:
- Scalable cloud based loyalty platform
- Behaviour driven model
- Flexible configuration options
- End to End operation from member activity through to partner redemption
- Multiple channels
- Low Cost of Ownership
OUR PROCESS
Craft has a deep understanding of the business and technical aspects of creating programmes to unlock relationship value
