Our History
Established in 2012, Craft is a specialised payments, data analytics, loyalty and technology company, driven by innovation
around traditional payment and loyalty models.
Based out of our offices in Randburg, Johannesburg and with a satellite office in Mauritius, our team boasts highly experienced
professionals with broad backgrounds in payments, data analytics, loyalty and technology across retail, banking, petroleum and
manufacturing sectors spanning Africa and the Middle East.
Our Values
Our payment, data analytics, loyalty and rewards offerings provide powerful tool-sets to unlock the value inherent in the multitude
of relationships that an organisation has with consumers, employees, agents and suppliers. By managing end to end engagements
with our clients we provide cost saving, retention and increased revenue solutions.
We are a Solution Driven Company
OUR BUSINESS
Our business is based on 3 pillars
Advisory & Data Science
To ensure best of breed advisory and data science solutions, our approach ranges insights led, and thus we have concluded a number of key advisory assignments
Our key advisory & data science offering includes
- Data Maturity Assessments
- Strategy development & design
- Product design & development
- Data, payment and loyalty optimisation models
- P&L analysis
- Operational efficiencies
- Technology analysis
Partner & Programme Management
Our growth has provided us with access to a Partner network of over 100. This together with the ability to manage initiatives from concept, through to execution and ongoing management is what remains our critical advantage over our competitors
Our partner and programme management offering includes
- Partner technology support
- Partner reconciliation & settlement
- Management of funding cycle
- End to end evaluation of programme status and roadmap
Loyalty & Rewards
Our Loyalty and rewards programs provide us with the ability to unlock the value inherent in the multitude of relationships an organisation has with customers, employees, agents and suppliers
Our loyalty and rewards offering includes
- Programme Design & development
- Points based solutions
- Rewards based solutions
- Recognition loyalty solutions